Case Against Paying Premium for Domain Names
How AI-powered search tools are turning the domain name game into something anyone can play at standard registration prices.
There is a particular kind of frustration that every founder, builder, and side-project dreamer knows. You spend an evening workshopping the perfect name for your startup, your newsletter, your next creative venture. You open a domain search tool. You type the name. And then you see it: the small gray text, the quiet devastation of a number that looks like a car payment. Premium domain. Not available at standard registration. Make an offer. That moment has shaped an entire industry mythology the idea that good...
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